The increase in market coverage demonstrates the need to engage more suppliers for the company to meet the market demands. The bargaining power of customers is high hence making the industry unattractive because the restaurant must invest according to the dynamics in the market. To achieve such milestones, the acquisition will help in reinforcing the performance of the company because a lot of resources will be shared thus reducing the operational cost. Tim Hortons experiences change in consumption trends where individuals prefer service providers that are quick in production and also produce food that is appropriate for their health. The practice implies considerations on prices to attract more clients to the hotel and create a competitive advantage over other players in the same industry.
The ever-changing trends in the restaurant industry require flexibility where hotels are sensitive to the change in behaviors exhibited by the target customers. Bargaining behaviors shape the functionalities of the firm since prices are determined by the clients’ ability to negotiate for a better deal. Tim Hortons relies on numerous factors for operations to take place thus creating the need to examine different issues that contribute to the kind of decisions made by the relevant authorities that are designed to transform the image of the company positively.Ĭlients play a significant role in the growth of any organization because the ultimate aim of a firm’s existence is to serve customers. Venturing into the restaurant industry is an uphill task due to the kind of competition associated with the penetration of new players in the market. It is essential to analyze both internal and external environment with the aim of making appropriate decisions that can facilitate the positive growth of an institution. Organizational performance depends on the strategies put in place by the management team to increase revenue collection.
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